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© 2019 Earlyone. All Rights Reserved.

Title: Inbound Marketing Manager

 

We are looking for a highly-creative Inbound Marketing Manager to plan, implement, and monitor all digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, social media management and related fields.

 

Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.);

  • Optimize content for search engines and lead generation;

  • Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition and lead generation;

  • Optimize marketing automation and lead nurturing processes through email(email
    marketing), content(content marketing), and social channels (social media marketing);

  • Establish closed-loop analytics with sales to understand how our inbound
    marketing activity turns into customers, and convert customers;

  • Create monthly reports containing a robust description of monthly activity, suitable
    advice and recommendations and a clear summary of performance against the key performance indicators and metrics;

  • Propose new and improved inbound marketing campaign ideas;

  • Identify the latest trends and technologies affecting our industry;

  • Evaluate important metrics that affect our website traffic, service quotas, and target audience;

  • Work with your team to brainstorm new and innovative growth strategies;

  • Oversee and manage all contests, giveaways, and other digital projects.

 

Requirements:

  • BS/MS degree in marketing or a related field;

  • +3 years of proven work as Inbound Marketing Manager;

  • Proven working experience in digital marketing;

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;

  • Experience in optimizing landing pages and user funnels;

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends);

  • Working knowledge of ad serving tools (e.g., DART, Atlas);

  • Experience in setting up and optimizing Google Adwords campaigns.

Qualification and skills

  • Quality Focus;

  • Market analyzing skills;

  • Documentation Skills;

  • Objective thinker;

  • Creative and analytical abilities;

  • Listening Skills;

  • Multitask.

 

All interested candidates are requested to submit their CV to hr@earlyone.com.
Please, mention the position name "Inbound Marketing Manager" in the subject line of
the e-mail.